黑龙江省品牌经济发展分析

Analysis of Heilongjiang Provincial Development of Brand Economy

发展品牌经济是提升区域综合经济实力的有效途径。近年来,黑龙江省品牌经济发展取得了较大进展,对区域经济的影响力和带动力也逐步扩大,但仍存在数量不多、价值不高、发展不快、竞争力不强等问题。就黑龙江省而言,其品牌经济发展要重点突出产业和区域特色,着力打造现代农业品牌、新型工业品牌、现代服务品牌、区域城市品牌四大板块等。

Developing brand economy is an effective way to improve the overall regional economy power. Heilongjiang provincial brand economy has made great progress in recent years and has gradually expanded its influence and promotion on regional economy, but still has some problems such as smaller amount, lower value, slower development and weaker competitive capacity. In terms of Heilongjiang province, the emphasis of brand economy development should centre on the characteristics of industry and regions and the four main brands of modem agriculture, of new industries, of modem service industries and of regional city.