金融危机下我国零售业如何发展

How to Develop Retailing under the Financial Crisis

主要从金融危机的产生及成因入手,分析了金融危机对零售业的具体影响。结合全球各国尤其是中国的经济政策,旨在探讨在现阶段下我国如何加强零售业自身建设,从而有效抵御金融危机带来的冲击,取得进一步发展。采用实证的研究方法,从宏观和微观两个层面讨论,得出只有合理整合各种资源、持续提高自身运营水平,才能取得更大突破的结论。

Starting with the cause of formation of financial crisis,the article analyses its influences on retailing.Combining the economy policies of the world,this paper discusses how to make improvement on retailing in order to defend the impact of the crisis and make a progress.By adopting the demonstration method,it comes out a conclusion from the macro and micro aspects,that only taking advantage of all kinds of resources,and improving the own ability of operation,can we make the breakthrough.