职业体育审美价值生产探析

An Analysis of the Aesthetic Value in Professional Sports

职业体育竞技产品的审美价值是职业体育生命力的体现。竞技产品生产中生产者因素决定着审美价值的生产,职业体育的经营者、运动员、教练员、裁判员和媒体参与者在审美活动中具有审美主客体合一的特性,使职业体育审美生产由消费者的需求压力转化为产品生产者自身的内在动力,从而使职业体育竞技产品审美价值的提升成为可能。

The aesthetic value of professional sports products is the embodiment of the vitality of professional sports; it is the different understanding of professional sports among professional sports union and professional sports clubs that influences the production of the professional sports aesthetic value; the athletes, coaches, referees and media are all the aesthetic value creators in professional sports, at the same time they are also the aesthetic subjects of the professional sports, just like the consumers, all of them participate in the aesthetic evaluation of the sports. The characteristics of sports products make it possible for the consumers to consume, but any professional sports ignoring the public aesthetic pursuit will not turn this possibility into reality.