福建省休闲渔业暨“水乡渔村”品牌建设浅析

A Brief Analysis on Recreational Fishery in Fujian——the Brand Construction of "Fishing Villages"

21世纪以来,中国休闲渔业发展迅速、效益良好、潜力巨大,是我国旅游业发展的一种新态势,传统渔业发展出现新契机。福建位于海峡西岸经济区,是我国东南海洋大省,更是渔业大省,发展休闲渔业条件十分优越。休闲渔业样板"水乡渔村"将与"森林人家"、"农家乐"共同打造海西农业休闲旅游的三大品牌。从福建省休闲渔业现状出发,对水乡渔村品牌发展进行分析,提出保障措施。

Since the 21st century, China has witnessed its rapid development, good effect and great potential in Recreational Fishery, which is a new trend in the development of tourism in China. New opportunities appear in the traditional fishery. Located on the west coast of the Taiwan Straits, Fu.jian, with superior recreational fishery development conditions, is a big fishery province as well as a big ocean province in Southeast China. As a model of Recreational Fishery, Fishing Villages will boast as one of the three brands of the leisure agricultural tourism together with Forest Home and Happy Farmhouse Traveling. This paper begins with the status quo of recreational fisheries in Fujian, and then analyzes its brand development and comes up with some safeguard measures.