基于营销角度的阳山金矿投资策略分析

Analysis on investment strategies of Yangshan gold mine based on marketing

从宏观、税收、资源以及竞争等角度分析了甘肃阳山金矿项目投资环境,并针对甘肃阳山金矿的具体特点,对其投资条件进行了SWOT分析,指出了甘肃阳山金矿具有良好的投资机遇和突出的投资价值。从市场营销的角度在对甘萧阳山金矿的市场细分和目标市场选择的基础上,阐释了甘肃阳山金矿的市场定位,据此为产品开发、渠道建构、品牌推广提出了相应的策略建议。

This paper analyzes the investment environment of Yangshan gold mine from the aspects of macro environment, taxation, resource and competition, and carries out the SWOT analysis on the investment condition. According to the characters of Yangshan gold mine, the paper points out the outstanding investment opportunities and values of Yangshan gold mine. Based on the market segmentation and targeting, the paper describes the market positioning of Yangshan gold mine and gives more suggestions for product development, channel construction and brand promotion.