在线旅游业盈利模式分析

An Analysis of Profit Model of Online Travel Industry

随着互联网的兴起和电子商务的蓬勃发展，在线旅游业异军突起，并以其便利、透明、互动、廉价等优势逐步蚕食传统的旅游市场。文章综合了当前中国主要的在线旅游服务公司的业务模式，归纳出“佣金”式、“搜索-比价”式、“传统-网络”式、“信息平台”式、“网络直销”式和“解决方案”式等6种类型的在线旅游盈利模式，分析、比较了这几种盈利模式的优缺点，并对这几种模式的未来发展进行了展望。

With the vigorous development of internet and E-commerce, online tourism service rises as a new force. Being convenient, transparent, interactive and low-price, it gradually nibbles away the traditional tourism market. This paper analyzes the main online tourism service suppliers in Chinese tourism market and generalizes six types of online tourism profit patterns, viz. ＂Commission Earned＂ pattern, ＂Search and Price relations＂ pattern, ＂Tradition and Internet＂ pattern, ＂Information and platform＂ pattern, ＂Internet Direct Marketing＂ pattern and ＂Tourism Solution＂ pattern. The author further discusses the advantages and disadvantages of these profit patterns as well as their future trends.