转型期中国企业文化管理模式的研究——以深航罗盘企业文化管理模式为例

A Case Study of China’s Corporate Culture Management Model during the Transitional Period:the Compass Culture Management Model of Shenzhen Airlines

企业文化在企业经营发展中起着核心的作用,对企业持续、健康发展非常重要。本文首先回顾转型期中国企业文化理论和实践,分析深航创建的罗盘企业文化管理模式,从而探讨了基于中国文化背景的罗盘式企业文化管理模式的理念、内涵、模式与实施,提出了有参考价值的企业文化建设的思路。

Corporate culture plays a key role in business management development and is of vital importance for firms to keep a healthy development. This paper first reviews the theories and practices of China＇ s corporate culture during the transitional period, and then analyzes the compass culture management model created by Shenzhen Airlines, so as to explore the concept, connotation, model and implement of the compass-style corporate culture management model against the background of Chinese culture. Finally, it puts forward some ideas for building up corporate cultures, which may have some reference values.