知识产权密集型产品顾客感知价值驱动要素及影响因子剖析被引量：8

Driven Elements and Impact Factor of Customer Perceived Value of the Intellectual Property-Intensive Products

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摘要基于当前知识产权密集型产品生产、销售势头强劲的现实,在系统梳理顾客感知价值理论文献的基础上,通过与一般同类产品的比较,采取占据主流地位的二维论,融合相关研究成果提炼出顾客感知价值5个驱动要素并赋予变量新的内涵,并进一步探寻影响这些驱动要素的因子及其作用机理,构建知识产权密集型产品顾客感知价值路径模型,以期指导我国高科技企业生产和营销活动。

作者胡允银

机构地区华中科技大学台州学院

出处《情报杂志》 CSSCI 北大核心 2009年第8期10-13,25,共5页 Journal of Intelligence

关键词知识产权密集型产品顾客感知价值驱动要素影响因子

分类号 D923 [政治法律—民商法学]

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参考文献13

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