城市品牌生态系统的协同演化——城市品牌理论与实践的新视角

Co-evolution of city brand ecosystem:a new perspective ofcity brand theories and practices

目前,越来越多的国家、地区、城市开始运用品牌化的技术和方法来谋求竞争优势。在城市品牌建设的过程中,仍然存在许多困惑,需要新理论的指导。在对城市品牌理论研究现状进行评述的基础上,提出了城市品牌研究的新视角——城市品牌生态系统协同演化理论,阐述了城市品牌生态系统协同演化理论的研究目的、研究内容、研究方法以及研究的意义,尝试为城市品牌塑造和理论研究提供新的思路。

Nowadays, more and more countries, regions and cities begin to adopt brand in order to acquire competition advantages. However, during the process of city brand construction, there are still a lot of puzzles which need new theory to be directed. On the review of theories on city brand studies, this article proposes a new perspective： coordinative evolution theory of eco - system. It elaborates the target, content, approach and meaning of this theory, supplying new ways for the construction and theoretical studies of city brand.