适合国情的茶饮料包装的正确选择——兼谈茶饮料的市场开拓

On the correct selection of the tea drink packages suitable for the situation of China and the market development of tea drinks

茶乃我国大众喜爱的饮料，自８０年代日本开发成即饮式罐装饮料进入市场以来，已风靡世界。但在我国发展缓慢。本文笔者以大量调查事实分析了茶饮料市场进入迟缓的原因，并特别就使用适合国情的透明直观的茶饮料包装提出建议。

Tea is one of the most popular drinks in China. Ready-to-drink tea drinks packed in cans have become a fashion in the world ever since their development in Japan in the eighties. However, the situation of tea drinks in China is not satisfactory. Based on a large number of investigations, the author analyses the cause for the slow popularisation of tea drinks in China and puts forward proposals on the use of transparent packages suitable for the situation of China.