广西旅游广告发展现状浅议

Analysis on the Development of Guangxi Tourism Ads

旅游广告在传递旅游信息,沟通客源地和旅游地之间的作用越来越受到人们的重视,逐渐从普通的商品广告中分离出来,成为专门的广告门类,是打造品牌的主要工具。作为旅游大省,广西旅游广告的推广已日渐成熟,而广西旅游业现阶段发展的重大战略就是旅游品牌的打造,但广西在旅游广告的推广过程中仍然存在着宣传力度不够、广告内容模糊、管理监督不足等问题,制约了广西旅游事业的发展,在此,通过对目前广西旅游广告推广过程中存在的主要问题进行浅析,找出问题产生的原因,提出相应的推广策略。

People are paying more and more attention to the role played by the traveling advertisement, as the traveling information source, in the course of connecting the source of tourists and travelling spots. Now, the traveling advertisement as a special type has been separated from the advertising industry, and are becoming an important tool for forging a commercial brand. As a main province of traveling industry, Guangxi has a complete system of advertising promotion. The most important strategy of Guangxi ＇ s traveling industry, is to cultivate the brand in this period, however, the less efforts of promotion, vague contents in advertisements and the insuifieient supervision are found in the process, which confines the development of Guangxi Province＇ s traveling industry. In this paper the author analyzes these questions and trying to provide the corresponding answers to them.