Metaphor and Cross-cultural Communication

The nature of metaphor is not only a matter of language,but also a matter of mind. Metaphor,as a kind of common language phenomenon,reflects different cultural models used in different languages,that is called cognitive models. The application of metaphorical concept shows that the metaphor cognition is universal across cultures,but at the same time,it has some differences in their application because of their different social and cultural backgrounds. We should consider the factor of context when perform cross-cultural communication in order to avoid the misunderstanding between different cultures.