波司登男装:危险的嬗变

Bosideng Men's Wear: the Dangerous Transmutation

最大限度地利用新兴业务积累"波司登"品牌的资产、拓宽波司登品牌的包容性和覆盖品项,用相关多元化支撑起"波司登"的品牌大厦,最终实现波司登品牌的国际化和"全能化"。愿望是好的,但现实往往是残酷的。

Gao Dekang and his Bosideng down jacket to create a Chinese brand apparel industry benchmarking because Bosideng has a very strong brand potential energy, so Gao Dekang hope this brand into a potential breakdown in all areas of apparel brand of kinetic energy, which is immersed in the apparel industry for decades Gao Dekan‘gs the largest desire. Bosideng's development has entered the fourth decade, men's wear will undoubtedly become the most important areas. However, while the desire is good, and the development of preBosideng and secure way, but let down jacket as a synonym of 'Bosideng' to include men's wear, women's wear and many other series, this is a the dangerous transmutation. Customers brand positioning, brand connotation interpretation, channel development and brand positioning of the contradictions, the ability to open up international markets and so on, all of which will be the test of Bosideng men's wear.