旅游手机网络营销初探

An Initial Discussion about Tourism Network Marketing

手机高度便携的特点和手机上网技术的快速发展,为旅游者在旅游过程中查询所需的旅游信息提供了方便。目前,提供旅游信息手机上网查询服务的专业手机网站和手机软件已初具规模,这为旅游营销提供了新的平台,旅游手机网络营销得以快速发展。本文描述了我国旅游信息手机上网查询服务的现状,分析了旅游手机网络营销的特点,指出了目前存在的问题,预测了未来的发展趋势,并提出了相应的对策。

The highly handy use and rapid development of mobile internet service have provided convenience for tourists to inquire about their tourist information during their travel. Currendy, professional mobile websites that supply online inquiry service and mobile software have become increasingly mature, which has provided a new platform for tourist marketing and resulted in the speedy growth of mobile network marketing. The paper describes the present situation of China＇ s tourist online information inquiry service, analyzes its marketing features, points out the problems existing at present and predicts future developing trends. Corresponding countermeasures are thus put forward.