企业社会责任：测定、策略及其影响

Corporate Social Responsibility: Assessment, Strategies and Influences

企业承担社会责任是社会进步和可持续发展的必然趋势。企业对于社会责任的选择和履行对劳动力市场、公共基础设施建设和消费者选择都有重要影响。企业承担社会责任意味着企业要从以前单纯追求自身利益最大化转变为在追求利益最大化的同时,兼顾到其利益相关者甚至社会的利益。要做到这点企业必须从两个方面出发:内部要给员工及其利益相关者创造和谐氛围;外部要对环境、公共事业、社会稳定担负相应责任。社会责任对企业并不仅仅是负担,也会给企业带来诸多益处。

It is an inevitable trend that corporate should undertake social responsibilities for the coordinating progress of society and sustainable development of corporate. It is not only a burden for corporate, but will also bring benefits to them. Taking social responsibilities has important influences on labor market, public infrastructure construction and consumers. At the same time, corporates need to make lots of decisions when they undertake social responsibilities.