贵州少数民族地区旅游品牌化研究——以松桃苗族自治县正大乡苗王城为个案

On the Drand of Tourism in Ethnic Minority Areas of Guizhou——A Case Study About Rural Songtao Miao Autonomous County Zhengda"Miao Wang"City

旅游品牌经济是市场经济形态中的主体形态、核心形态、先导形态、优势形态,贵州少数民族地区旅游品牌化跨越式发展是一个整体系统动态工程。松桃苗族自治县正大乡苗王城旅游景区的品牌化,文化内涵是核心要素,通过品牌定位,品牌形象设计,品牌传播,品牌监控、延伸、提升相关层面的运营,达到提高旅游经济核心竞争力的目的。

Tourism brand economy is the main form. the core form. the pilot patterns, the edge patterns in the form of market economy.Tourism development in Guizhou ethnic minority areas is a dynamic integrated system works. The brand attractions of Miaowang City Zhengda Rural Tourism in Songtao Miao Autonomous County is the core elements of cultural content through brand positioning, brand design, brand communication, brand-related aspects of the operation to monitor the completion of its brand of business away to improve their core competitiveness of the tourist economy.