从博弈论看近代中国民营书局的教科书之争

Applying Game Theory to the Analysis of Textbook Publishing Competition among Private Publishers in Early Modern China

由于教科书具有销量大、利润高等优势,因此,近代出版机构都把教科书出版作为发行销售的重要利润来源。各方为了取得利益的最大化,竞争手段无所不用其极,激烈而无序的博弈趋于白热化。本文以"智猪博弈"、"囚徒困境"等博弈论模型分析了近代中国民营书局的教科书之争,以期为当代出版提供一定的参考。

As the publication of textbooks is a very profitable business, modem textbook publishers have regardedtbe publication as an important source of profits. In order to achieve the minimal interests, all partiesoncerned maximize theircompetitive advantages with every conceivable means. As a result, the game is becoming intense and tends to cause terrible disorder. This paper attempts to apply game theory models such as＂ pigs＇ payoffs＂ and ＂prisoner＇ s dilemma＂ to the analysis of the cut - throat and disorderly competition of textbook publishing among China＇s private publishers in early modern China and provide insights for conemporary publishing industry.