摘要
省级电视频道的上星传播直接导致了全国性电视市场的形成。在市场经济下,各家卫视针对市场要素资源的差异化发展战略使得如今的电视市场呈现出差异化竞争格局。在这种市场格局之下,大众传播市场将呈现出更加生动的发展走向。
The provincial satellite TV forms the national market of TV prgrams. Under this market situation, each TV station＇s unique stratigy makes the different forms of competition, which improves the general national satellite TV markets, creates more competitive competitors, develops more programs. Audiences have more freedom to choose programs according to their own tastes. Advertisements become more centralization and differentiation.
出处
《青海师范大学学报（哲学社会科学版）》
2009年第3期115-118,共4页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
省级卫视
差异化战略
市场格局
provicial satellite TV
differentiation strategy
market situation
