A Trial Exploration on the Application of Artistic Conception Rhetoric in Advertisement

随着商品经济的不断发展，广告已成为人们生活中不可或缺的部分。然而，由于广告太多，麻痹了人们的神经，导致多数人对广告视而不见，充耳不闻。因此，要想让广告达到预期的效果，就必须提高广告语言表达的有效性，而运用意境上的修辞则是提高语言表达有效性的最好方法。

With the development of commodity economy, the advertisement has already been of the people, s lives. However, because too many advertisements have lulled people, which notice the advertisement hardly. Therefore, if you want to let the advertisement achieve the should enhance the validity of the advertisement language expression, the best method which the indispensable part make the most people anticipated effect, you enhances the language expression valid is to use artistic conception rhetoric.