浏阳花炮的出口通路突围

The Breakout of Liuyang Fireworks Export Pathways

本案例介绍了一家民营花炮生产企业所面临的出口通路受阻的问题,案例详细介绍了以湖南浏阳睿美烟花公司烟花公司为代表的浏阳花炮企业全行业所面临的出口通路瘫痪的原因及带来的严重影响,借此探讨行业或企业在国际市场营销过程中环境影响因素分析及通路解决方案的选择。

This case introduces a private fireworks manufacturer which is facing the obstruction of export pathways. Details of this case show the reasons and the serious effects caused by the obstruction of export pathways which the Liuyang fireworks industries and enterprises are facing. So the case discusses the choices of access solutions and explore the factors of the environmental impact of the industry or the enterprise in international marketing.