企业声誉与绩效的关系——西方相关研究综述与启示被引量：6

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摘要企业声誉理论已经成为西方企业管理理论的一个重要组成部分。国外关于企业声誉的研究已积累了丰富的研究成果,这些研究成果无疑为我国研究企业声誉问题提供了一定的理论基础和研究方法。本文对国外关于企业声誉与绩效关系的相关研究成果进行了回顾与简要的评述,并提出了我国未来企业声誉研究的方向。

作者郑秀杰赵曙林

机构地区西安交通大学管理学院河北经贸大学会计学院

出处《经济问题探索》 CSSCI 北大核心 2009年第9期66-71,共6页 Inquiry Into Economic Issues

基金 2008年度河北省社会科学基金项目(项目批准号:HB08BYJ019)

关键词企业声誉财务业绩市场价值

分类号 F272 [经济管理—企业管理]

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