后现代视角启示下的旅游发展探析

Probe into the Development of Tour from the View of Post-modernism

近年来伴随着后现代概念的提出,后现代旅游也成为一种新的旅游模式并被越来越多的人接受并认可。其全新的体验与感受必将成为一种主流的旅游方式,也将给中国的旅游业注入新的生机与活力。本文首先分析了中国现代旅游业发展因子、旅游资源开发及旅游者的特点;其次,探讨性地阐述了后现代旅游的概念;再次,论述了后现代旅游的特征,主要包括:旅游形式多样化,旅游产品个性化、特色化、体验化,旅游服务的人性化,旅游景区(点)的建设、设计更加合理化等;最后,展望了后现代旅游前景。本文试图通过对后现代旅游概念、特征及前景的初步探讨,提出一些自己的看法与见解,以展望未来中国旅游业的发展。

The occurrence of the concept of post-modernism in recent years resulted in the increasing acceptance and approval of post-modern tourism as a new tour mode, whose brand new experience is bound to become a main-stream tour pattern and bring new vigor and vitality to China＇s tourist industry. This paper is arranged in four parts. To begin with, developmental factors of China＇s modern tourism, development of tour resources and characteristics of tourists are analyzed. Then, the concept of post-modern tourism is elaborated and discussed. Besides, features of post-modern tourism is expounded, mainly including diversification in types of tour, personalization, characterization and experiencing of tour products, personification of tourist service, construction of scenic areas or spots and more feasibility in design, etc. The conclusion is a forecast of prospects of post-modern tourism. The author intends to give an initial discussion on the concept, features and prospects of post modern tourism so as to put forward his own points of view on the future development of China＇s tourist industry.