摘要
文章旨在通过SWOT分析法，确定海南发展服务业的优势（strength）、劣势（weakness）、机会（opportunity）和威胁（threat），从而将海南会展经济发展战略与海南内部资源、外部环境有机结合，相互匹配起来加以分析，对海南会展经济未来发展提出一些有效的对策和建议。
This thesis aims at assure the strength, weakness, opportunity and threat of the service industrial in Hainan through SWOT analysis. Then analyzes exhibition economy develop- ment strategies of Hainan with related to Hainan internal resources and external resources. And finally put forward some effective solutions and suggestions to the future development of Hainan exhibition economy.
关键词
SWOT分析法
海南服务业
机遇
挑战
SWOT Analysis
Hainan Service Industry
Opportunity
Challenges
