我国中药企业跨国经营策略探讨

Transnational Management Strategy of Traditional Chinese Medicine Enterprises

目的:探讨我国中药企业跨国经营的策略。方法:分析我国中药企业跨国经营现状及面临的主要障碍。结果:我国中药企业面临国外对中医药的观念差异及法律、知识产权、技术等多方面的问题,从而阻碍了其跨国经营策略的实施。结论:我国中药企业应利用在中医药领域的独特优势,培育所有权优势、区位优势和内部化优势,实施跨国经营。

OBJECTIVE： To discuss the transnational management strategy of traditional Chinese medicine（TCM） enterprises in China. METHODS： The actuality of the transnational management of TCM enterprises and the main difficulties encountered by them were analyzed. RESULTS： The problems such as foreigners＇ different opinions on TCM, the laws, intellectual property rights and technology faced by TCM enterprises hindered the practice of the strategy of transnational management. CONCLUSION： The TCM enterprises in China should rely on special advantages in TCM to cultivate the ownership advantages, regional advantage and internalization advantage so as to effectuate transnational management.