图像时代的读图习惯与设计干预

The Habit of Reading Pictures in Picture Era and Design Intervention

当下社会是个图像文化盛行的社会,读图已成为大众文化消费的主要方式之一,设计者只有遵循受众的读图习惯,减少和规避设计过程中的干预因素,才能实现自己创意的成功表达,使最终的受众读图行为成为一个有效行为。

Today＂ society is a society of picture culture inflation, and reading pictures has become one of fundamental modes of mass culture consumption. The designer could successfully realize himself creativity expression, and make the behavior of reading pictures of audiences become an effective one only if he follows the habit of audiences＂ reading pictures, reducing and avoiding the intervention factor during the design process at the same time.