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创业者的认知意焦点对融资决策的影响 被引量:1

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摘要 在创业融资决策过程中,框架效应不显著,但是决策者不同认知意焦点所形成的"认知框架"显著地影响决策结果。融资策略背离固有偏好的决策者,其意焦点是融资策略的关键信息和所偏好融资策略的负属性特征;反之,融资策略固守固有偏好的决策者,其意焦点是融资策略的关键信息和所偏好融资策略的正属性特征。
出处 《现代管理科学》 CSSCI 2009年第8期8-10,共3页 Modern Management Science
基金 国家自然科学基金重点项目(70232010)
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