国际市场进入:并购投资模式研究——以上海汽车集团股份有限公司为例

Entry of International Market: Study on Buyout Mode

国际市场进入模式一直是国际商务研究领域的热点问题。在企业国际化发展过程中,国际市场进入模式的选择往往在一定程度上决定了企业拓展国际市场、参与全球资源配置的成败。上海汽车集团股份有限公司的案例为并购投资进入模式提供了启示:明确企业在选择并购投资时的优势和目标,了解目标市场的环境,积极进行并购后的整合。得出并购投资进入模式在实际运用中的重要启示。

International market entry mode is always a hot spot issue in international business research field. In the developing process of business internationalized, success or failure of developing international market and distribution of global resources depend on the selection of international market entry mode. We can get the important inspiration of buyout entry mode in practice by analysis of SAIC Motor Corporation Limited, which is we should shool ensure the advantage and aim in selecting the buyout mode, acknowledge the market enviornment and do the research after the buyout.