基于模糊层次分析法的品牌竞争力评价模型

Evaluation Model of Brand competitiveness Based on FAHP

品牌竞争力评价是品牌价值评价的重要途径,也是企业核心竞争力的重要体现,本文在提出了品牌竞争力的指标体系的基础上,建立了基于模糊层次分析法的品牌竞争力评价模型,并进行了实例计算,结果表明该模型能够准确和有效地评价品牌竞争力.

Brand competitiveness evaluation is both an important way of brand value assessment and an important manifestation of the enterprise core competitiveness. In this paper, the author first puts forward the index system of brand competitiveness, then suggests an evaluation model of brand competitiveness based on FAHP, and finally calculates some examples. The results show that the model can be used to evaluate brand competitiveness accurately and effectively.