信托公司客户专业化战略探要

Specialized exploration strategy of trust customers

构建以客户为中心的战略是所有企业良性发展的必要条件,信托公司也不例外。文章围绕高端客户全面理财业务,借鉴国外同行财富管理的经验,寻找信托公司相比银行的优势,分析了信托公司实施客户专业化战略的必要性和可行性,有助于最终确立信托公司在财富管理中的独特地位。

The customer-centric business strategy is all the necessary conditions for healthy development.Articles focuses on high-end business customers a comprehensive financial management, drawing on foreign experience in wealth management, compared to banks looking for the advantages of a trust company, an analysis of the implementation of customer trust in the professionalization of the necessity and feasibility of the strategy will help to establish trust in the ultimate Wealth Management in the unique position.