媒介文化的精神哲学——作为消费社会观念撒播者的当代传媒

On the Philosophical Spirit of Media Culture——the Contemporary Media as the Conception Disseminator in Consumer Society

在生产社会向消费社会的转型过程中,媒介文化在观念层面的作为与其在基础层面的作为珠联璧合,互文印证,不仅为社会转型提供了生产力方面的保证(即基础层面的保证),而且还提供了观念上的支持。媒介文化在观念层面的作为主要表现在媒介文化为大众生产消费欲望和消费观念,说服并驱动消费者将"消费"作为存在之第一要务。

In the social turn from productive society to consumption society, the role of media culture is reflected not only on the economy foundation, but on the ideological level as well. The performance of the media culture in the conception level as the basic one is proved to each other. It is not only to provide the productivity of social transformation （that is the assurance in the basis level）, but also to provide supports in the conception level. The performance of media culture in the conception mainly reflects in the production of the concept and desire of consumption for the general public, and persuaded consumers to take ＂consumption＂ as the top priority of human being there.