传媒品牌形象塑造与传播策略探析

Analysis on Media Brand Image Building and Communication Strategy

本文从传媒CIS识别系统的建立、传媒品牌个性和品质塑造三个方面探讨传媒品牌形象的构建,并从广告宣传、公共关系和活动推广等方面分析了传媒品牌传播的主要策略。

From three aspects of the media recognition system of CIS, brand personality and the media quality, this article explore the methods of building a media brand image, and makes an analysis of media brand communication strategy from advertising, public relations and event marketing.