摘要
本文分析了我国公益广告传播中存在的问题,并从传播主体、广告创作、媒介选择、效果测评等四方面对公益广告的有效传播进行探讨。
The paper analyzes the problems in the communication of public service advertising in China, and discusses the effective communication of public service advertising from the aspects of disseminator, advertising creation, media choice and effect evaluation.
出处
《新闻界》
CSSCI
北大核心
2009年第4期187-188,198,共3页
Journalism and Mass Communication
关键词
公益广告
有效性
有效传播
public service advertising effectiveness effective communication
