事件营销运用策略初探

A Perspective of the Event Marketing Strategy

本文从事件营销的内涵和特征入手,指出我国企业在事件营销的实施中存在的一些误区,进一步探讨实施事件营销的步骤,并在此基础上提出事件营销的运作策略以及事件营销有效实施需要注意的问题。

The article beginning at introduce definition and features of event marketing, points out some erroneous zones which exist in the demotic enterprises ,and further discusses the steps to implement event marketing. On the base of this, the article puts forward operation strategies of event marketing as well as some points which need be paid attention to in the effective implementation of event marketing.