论中小企业利用电子商务“做小做强”

Small and Medium-Sized Enterprises to Be Small but Strong by Making Use of E-Commerce

电子商务的发展,为中小企业实现小而精、小而专、小而优、小而特的发展思路提供了可能与条件,中小企业应该审视自己的竞争优势,利用电子商务"做小做强",走一条适合自己的发展之路。本文在论述我国中小企业发展道路的选择的基础上,提出了中小企业应该利用电子商务"做小做强"的论点,并分析了中小企业应该如何利用电子商务"做小做强"。

The development of e -commerce provides the possibilities and conditions for the SMEs to effectuate the development approaches of being small but fine, small but concentrated, small but superior, and small but special. The SMEs should assess their own advantages and find a more suitable way of development by making use of e -commerce to be ＂small but strong＂. Based on discoursing upon the selection of development road, this article put forward a thesis that the SMEs should make use of the e - commerce to be ＂small but strong＂ and analyzed how to be ＂small but strong＂ by making use of e- commerce.