网络行为与规则——网络社区规则探讨

Network Behaviors and Rules——Discussion of the Rules of Network Communities

网络的发展,促成了虚拟社区的出现和繁荣,与传统社区相比,虚拟社区不受地缘和共同在场的限制,这决定了虚拟社区规则有自己的特性。所以,传统的社会学理论对此已经丧失了其解释力,根据吉登斯的"结构二重性"理论,社会结构性特征对于它们反复组织起来的实践来说既是中介又是结果,故对虚拟社区来说它的规则是它自身的结构,而这种结构又是不断地被社区成员的日常例行化行为所重构的。

The development of network leads to the emergence and of prosperity virtual communities. Compared with the traditional communities, they are not restricted, by geography and common presence of constraints, which determines that the rules of virtual communities have their own characteristics. As a result, the tradition sociological theory has lost its explanatory power. According to Giddens＇ ＂the duality of structure＂ theory, the structural characteristics of a community are both a result and intermediary for the practice they organize repeatedly themselves, so for a virtual community, its rules are its own structure, which is constantly reconstructed by the day-to-day behaviors of the community members.