新经济形势下的《河南手机报》营销策略初探

"Henan Mobile Newspaper"Marketing Strategy Under the new economic situation

在全球金融海啸的严峻经济形势下,世界多国传统纸媒纷纷改易旗帜,将手中丘比特之箭射向新兴新型媒体——手机媒体。本文将通过探讨发现,作为河南省数字化报业领军人物,《河南手机报》这一具有地域性特色媒体,如何能够迎合时代大潮,突破自身劣势,找到更好的营销策略。

In the global financial tsunami of the critical economic situation, many countries throughout the world change their way to new type media -the mobile media, This article will explore that, as a digital newspaper leader of Henan province, ＂Henan Mobile Newspaper＂ with the regional characteristics of the media, how to meet the trend of the times to break through their own weaknesses and find a better marketing strategy.