“读图时代”与受众的读图心理探究

A study of reading pictures and psychology of audiences’ reading pictures

图像的传播更纪实、更便捷,大众传播媒介的广泛参与使之变得更加"受众化"。探究什么是"读图时代"以及"受众"的读图心理,对传播媒体的发展具有重要意义。

Pictorial spread is more practical and more convenient and participation of mass communications media in pictorial spread has become mote extensive, which makes pictorial spread more enjoyed by audience. Studies of what is reading pictures and what is audiences＇ psychology of reading pictures are of great significance to the development of spreading media.