民族文化品牌开发的民营困境——秀山“花灯寨”市场的问卷调查与分析

Dilemma in private management of developing ethnical culture brand——Questionnaire survey and analysis of Xiushan Fancy Lantern Village market

"花灯寨"作为开发民族文化品牌的民营经济实体,在自身品牌定位、发展及外部融资环境、政策支持等方面存在诸多问题,制约了其规模的扩大和企业向更高层次的发展,需要得到社会各界更实际的支持。

Fancy Lantern Village, as an economic entity of developing ethnical culture brand, has many preblems in the perspectives of self brand position, development and outside financing environment, policy support and so on. These problems hamper the enlargement of the entity scale and entity development to higher levels, which need more practical support from all walks of life in society.