摘要
服装企业对市场的响应速度、品牌美誉度以及企业技术创新能力，正在成为继产品质量、产量和成本等因素之后决定企业角逐市场实力的关键。与直营店不同，由于商场内铺设网络的难度颇大，很多服装企业不得不在商场专柜采取人工方式记录销售数据，这严重影响了整个企业供应链管理的发展进程。
After production quality and cost, responding speed for the market, brand favorite and innovation of clothing enterprises have become key factors deciding the enterprises’ competing abilities. How to use the up-to-date mobile technology to aid depa r t ment store’s logistics management and improve work efficiency and reduce cost have aroused attentions of many clothing enterprise.
