诚信经商观,豁达爱国情——《乔家大院》中晋商精神解读

Concept of Commercial Integrity and Passion of Generous Patriotism——On the Businessmen's Spirit of Shanxi Province in Compound of Family Qiao

朱秀海长篇小说《乔家大院》通过晋商代表人物乔致庸开创伟业的过程,为我们展示了一部惊心动魄的晋商创业史。乔致庸诚信第一、科学管理的经商理念,礼义仁爱的济世情怀,胸怀天下的爱国情愫等无不展示着晋商精神和晋商文化的精髓。可以说,《乔家大院》就是一部可歌可泣的晋商传奇,就是中国永恒的商魂、民族魂。

Zhu Xiuhai＇s novel Compound of Family Qiao showed us a soul -stirring experience of businessmen of Shanxi province through the description of the representative Qiao Zhiyong＇s starting a business. Qiao＇s concept of commercial integrity, passion of generous patriotism and values of humane, mainly talks about the spirit of Shanxi provinces businessmen and its culture. So that the novel Compound of Family Qiao not only is a very moving legend of Shanxi province＇s businessmen, but also is a sort of the eternity business spirit, also is the lofty spirit of a nation.