“后奥运时代”高校体育院系开设《体育公共关系》课程的可行性分析

A Study on the Necessity of Opening a Course in Physical Department in Higher Education: Public Relation about Physical Education

《体育公共关系》课程是体育与公共关系学的交叉学科,公共关系作为现代体育管理的一种崭新的独特的管理职能和手段,在我国起步尽管较晚,但其在体育产业化的过程中发挥着越来越重要的作用,公共关系学越来越受到人们的重视。在体育院系开设体育公共关系课不仅能促进体育院系学生的综合素质、优化课程结构体系,为体育院系学生今后走向社会提供人际交往、处理事务、策划活动等奠定理论基础;同时也能为我国社会体育的开展以及体育产业的发展提供人力资源储备。总之,高校体育院系开设《体育公共关系》课程势在必行。

As a brand - new and particular managerial function and tool in the field of modem physical education management, public relation is becoming more and more important in the process of the industrialization of physical education. Meanwhile, the opening of this course optimizes the curriculum framework, which facilitates the forthcoming building up relationship, dealing with affairs and planning for activities for the graduates.