武夷山文化旅游开发现状与对策研究

Actuality and Strategy on Exploiting Cultural Tourism of Wuyishan

文化旅游是现代旅游审美的回归与品位的提升,是深化旅游开发的必然要求。武夷山是世界"自然与文化"双遗产地,观光旅游一直是主体,文化旅游尚未形成气候。武夷山旅游业要有所突破,实现可持续发展,必须把握文化旅游的价值取向,深入挖掘文化旅游的内涵,打造特色文化旅游项目,营造浓厚的文化旅游氛围。

Cultural tourism can help advance aesthetic and quality, it is inevitable requirement of deeply developing tourism. Wuyi Mountain is the world＇s natural and cultural Heritages, sightseeing tour is main conter, t, cultural tourism is just beginning. For break- through and sustainable development, we must grasp cultural value orientation, i excavate culture connotation, construct characteristics projects, create a strong atmosphere of cultural tourism.