武夷岩茶产业的形象与效益

Image and Benefits of Wuyi Rock Tea Industry

武夷岩茶产自于拥有多茶类的福建省,却能在福建众多名优茶中凸现出来,除了岩茶本身品质上佳外,很大一部分原因在于武夷岩茶拥有良好的形象。因而就要以形象塑造为视角,阐述武夷岩茶形象与效益的关系,以形象带动效益,以效益促进岩茶产业的发展。

Wuyi Rock Tea,produced in Fujian Province where there are many tea kinds, emerged from the large ~,,mher of high- quality teas in Fujian. The most reason is that Wuyi Rock Tea has good images,in addition to its excellent quality. In this paper, from the point of shaping the image, the relationship for Wuyl Rock Tea between the image and benefits was elaborated. Thus the image propels benefits, and the good benefits promoted the development of Rook Tea industry.