特色城市文化在建设城市形象中的重要性——论西安城市文化标识及视觉系统建设

The importance of distinctive urban culture for city image:Discussion on establishment of the Xi'an city

特色城市的建设需要特色的城市文化资本,对城市文化资本进行加工,创造出特有的文化标识,建立完整的特色分区视觉系统。从城市文化资本谈起,提出由特色城市文化提炼独特城市标识的概念,再将提炼出的文化标识运用于城市视觉识别系统设计的各个方面,从文化内涵和视觉形象全方位彻底提升城市形象。

City construction needs the characteristics of city cultural capital.At the beginning, the concept on the characteristics of city culture logo comes from the characteristics of city culture in every part of of city visual identification system design.In order to create unique city logo and establish a completely unique zoning vision system, suggestions are given to put processing on the city cultural capital,with cultural connotation accompanying the structure.