此时无声胜有声——浅析留白在广告创意中的运用

On the Application of Blank——leaving in Advertisement Originality

作为广告创意的一种方法,留白广告是在广告中特意设下空白让受众去思考,去补充发挥,它留给受众丰富的想象空间,达到一种"言有尽而意无穷"的艺术境界。只要运用得当,留白广告就能产生极强的视觉冲击力,能够引人注目,达到很好的广告效果。

As advertisement originality, blank - leaving advertisements leave blanks specially for audience, which leaves abundant imaginary space. If employed properly, bank - leaving advertisements can achieve strong visual impact and attract people＇ s attention. The advertising effects of blank - leaving are satisfactory.