中国联通的营销策略分析

An Analysis of Marketing Strategy of China Unicom

中国移动和中国联通作为我国移动通信业的两大运营商,长期以来实现了对无线通信市场的垄断,其中中国移动又有着明显的竞争优势。分析和总结中国联通的营销策略,借助于品牌、产品、价格、渠道和促销策略,实现全面的营销创新,借我国通信业整合重组之机,抓住机会,促成发展,是中国联通的当务之急。

China Unicom and China Mobile, two biggest operators oi China mobile telecom industry, have both manipulated the market for a long time. But compared with China Unicom, China Mobile is getting obvious competitive advantage. So it is in urgent strategy of China Unicom, get the most of opportunity telecom industry and make more progress than before. need for China Unicom to sum up the marketing strategy of China Unicom, get the most of opportunity of re-combination and re-construction of China telecom industry and make more progress than before.