摘要
出版营销:请您从规模、人员机构、业务范围、版权代理数量等方面简单介绍一下目前中华版权代理总公司的发展概况。魏红:中华皈权代理总公司自1988年4月29日成立以来,已经走过了20多年的历程。从最初的主要处理对台交流中的皈权问题,即解决大陆与台港澳作者、出版者之间版权转让和授权使用作品、转付版税等业务的对外渠道建设问题。
Copyright agencies in China,especially the national-level copyright agents,are acting the roles "bridge and bond" for domestic publications to be known and to be purchased by the world. New China Copyright Agent Corporation will focus on the major R&D projects,enrichment of copyright services and realization of market-oriented operation, making this Corporation a leading enterprise in the copyright services sector. In future,copyright agents will be more than trade agent,but to integrate publication derivative products into its whole process, including planning,publicity,marketing, and ever,distributing.