摘要
核心企业能否选择合适的、有竞争力和相容的伙伴组成核心团体,直接关系到企业生态系统的运行绩效和成败。通过采用不确定多属性决策的单目标最优化模型与基于相离度的模糊优选模型相结合的方法,对伙伴选择决策进行了定量分析,证明此方法适用于在信息不完全条件下,企业生态系统组建中伙伴选择决策。
That if enterprises can choose appropriate, competitive and compatible partners to form core group or not has decisive influence on operating performance and success or failure of ecosystem. The paper carries out quantitative analysis by use of combination of uncertain multi - attribute decision - making single - objective optimization model and fuzzy optimization model based on phase degree. The conclusion shows the way is applicable to partners selection decision - making during establishing ecosystem under the condition of incomplete information.
出处
《商业研究》
CSSCI
北大核心
2009年第9期38-40,共3页
Commercial Research
基金
上海市教委科研创新项目
项目编号:08YS163
上海工程技术大学重点学科建设项目
项目编号:XK0703
关键词
企业生态系统
伙伴选择
多属性决策
enterprises ecosystem
partner selection
multi - attribute decision - making