基于流通实力的农产品流通模式选择及优化

Selecting and Optimizing the Circulation Mode of Agricultural Products Based on Circulation Strength

农产品流通主体分为生产环节、批发环节、零售环节、物流仓储环节等四大类,每个环节又包含若干渠道成员。提出农产品流通实力的数量/价格矩阵,将农产品流通主体分为四种类型,并将四种类型与农产品流通渠道成员进行对应。在农产品流通主体组织方式的总体模型的基础上,提出了以实力强的流通主体为核心建立的6种渠道模式。进而选择出我国农产品流通的主导模式。最后,提出我国农产品流通渠道的改进对策。

The principal parts in the circulation of agricultural products can be divided into four sectors ： manufacturing, wholesaling, retailing, and logistics ＆ warehousing, each of which also includes several channel members. This paper proposes a quantity-price matrix for the circulation strength of agricultural products, with the principal parts divided into four types which parallel the channel members in the circulation of agricultural products. Based on an overall model of organizational mode for circulation sectors of agricultural products, this paper puts forward six channel modes with a focus on powerful circulation sectors. Then some leading modes can be selected for China. Finally, stone suggestions are given to improve the circulation channel for China＇s agricultural products.