出版社与经销商在台湾学术电子书市场的SWOT分析

The SWOT Analysis for Publisher and Distributor In Taiwan＇ s Academic eBooks Market

数字出版时代已来临，电子书发展方兴未艾，但电子书从制作、销售、利用等方式均有别于以往传统的纸本图书，对于其发行的出版社与负责销售的经销商也造成新的影响。文章对台湾学术电子书市场的实际状况加以解析，再通过SWOT分析了解学术电子书对二者产生的影响，文末也提出学术电子书未来的发展趋势供出版社与经销商参考。

E-books develop well in digital publishing era. There are many differences between e-books and books, such as manufacture, selling, which influence the publisher and distributor. This article discusses these situations and analyzes the publisher and distributor by SWOT in Taiwan＇ s academic e-books market. It provides some tendency of academic e-books at the end of the article.